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giovedì 24 febbraio 2022

Repost - Printful Newsletter - Subscribe and get a $5 coupon in your inbox. The more, the merrier!

Subscribe and get a $5 coupon in your inbox.

Dos and don’ts of being trendy

Hi, Cosimo!

Print-on-demand makes jumping on any trend quick and easy. This can become your golden ticket to the chocolate factory, but blindly participating in every viral moment will have you drowning in the chocolate river. It’s essential to familiarize yourself with the lore, make the trends work with your brand, and consider whether your target audience will get on board.

This week, we'll take a closer look at some of the most relevant trends, and how you can successfully incorporate them into your brand.

If you know someone that could also benefit from getting curated bi-weekly ecommerce insights, you should check out our brand new referral program! More info at the end of this email.

Elizabete Fleišmane,
Editor

Bootleg Wordle merch doesn't seem to understand Wordle

In case you missed it, Wordle is a simple word puzzle that has gained a lot of popularity on social media. With the number of players reaching millions in the span of weeks, sellers are starting to create Wordle merch, but some haven’t gotten in quite right. Forgetting game mechanics in your merch designs can miss the appeal it has to real players. PC Gamer

Takeaway: Whether it’s Wordle or another viral trend down the line—make sure that you understand the story behind it before setting your sights on the fans.

‘Kids don’t care’: Brands are catering to aging millennial parents with children’s streetwear

Children’s apparel is growing faster than adult categories, so several streetwear brands are focusing on kids’ clothing. The new collections often come with high price tags and limited-edition drops, and the clothes have become increasingly gender-neutral over time. This demand comes from parents, who want a trendy look for their young offspring. Modern Retail

Takeaway: Join the trend and give the parents more reasonably priced trendy options with streetwear-inspired graphic text and colors.

Forget about grandmacore, it’s now granddad’s turn to shine. Welcome to grandpacore

One of the latest fashion trends originating from Gen Z communities is grandpacore. And while most brands jumping on the bandwagon are focused on the aesthetic of tweed blazers and glasses, this trend extends way past that. From baseball caps and windbreakers to floral shirts and jean jackets, people like all kinds of grandpas. SCREENSHOT